Our Journey So Far

After spending 15 years in finance and operations, Jiten had a sweet dream to venture into business. He stumbled upon SugarSin when searching for a food business for sale in London. And it was love at first sight…even before he’d tasted the sweets. Jiten has always loved a dark mint chocolate. But now Fizzy Tropical, Gin Fizz and Peach Sangria Gummies are among his favourites…once you become a SugarSin fan, it’s not possible to have just one favourite sweet!

Clare has spent 20 years working with the big brands in chocolate and confectionery. Her fondest memory is being given 20p by her dad to go and choose pick and mix on a weekend as a young child. During her confectionery career she created a giant easter egg that weighed the same as a small child – with enough chocolate to feed 70 people!