Foodie and Sweet Company Entrepreneur, Jiten Shah
After spending 15 years in finance and operations, Jiten had a sweet dream to venture into business. He stumbled upon SugarSin when searching for a food business for sale in London. And it was love at first sight…even before he’d tasted the sweets. Jiten has always loved a dark mint chocolate. But now Fizzy Tropical, Gin Fizz and Peach Sangria Gummies are among his favourites…once you become a SugarSin fan, it’s not possible to have just one favourite sweet!