Foodie and Sweet Company Entrepreneur, Jiten Shah

After spending 15 years in finance and operations, Jiten had a sweet dream to venture into business. He stumbled upon SugarSin when searching for a food business for sale in London. And it was love at first sight…even before he’d tasted the sweets. Jiten has always loved a dark mint chocolate. But now Fizzy Tropical, Gin Fizz and Peach Sangria Gummies are among his favourites…once you become a SugarSin fan, it’s not possible to have just one favourite sweet!


Jiten Shah

Product Manager, Clare Turnbull

Clare has spent 20 years working with the big brands in chocolate and confectionery. Her fondest memory is being given 20p by her dad to go and choose pick and mix on a weekend as a young child. During her confectionery career she created a giant easter egg that weighed the same as a small child – with enough chocolate to feed 70 people!


Clare Turnbull

Our Sweet Shop Team

Our super friendly shop team is made of sweet Alisha and bubbly Sarah. Alisha is our shop manager and the expert in making the shop look as beautiful as our products. Sarah is our pillar in providing excellent customer service.



Sarah Wilson


Our Sweet company’s Award-Winning Confectionery

Under our ownership, SugarSin has scooped:

Best Sweet Shop of the Year 2019 – Central London
Best Premium Confectionery Retailer of the Year 2020
Artisan Confectioners of the Year 2020 – Central London
SME Entrepreneurial Brand of the Year 2020
Best Luxury Confectionery Brand 2021

We’re very proud to be part of the SugarSin sweet story.